MASTERCARD / McCann

Client: McCann

Brand: Mastercard

We’ve always had a passion for the beautiful game, so we were thrilled when McCann invited us to compose music for the worldwide MasterCard ‘Priceless’ campaign titled ‘Ref’s Whistle.’ We dedicated time to developing a catchy topline melody that would set the perfect tone for the campaign’s football theme. The finishing touch was making a direct, human connection to the theme of the ‘referee’s whistle’, which effectively ties the music to the sport and creates a dynamic audio identity that complements the visual storytelling. This collaboration allowed us to blend a love of football with our musical creativity, producing a memorable soundtrack that resonates with audiences across the globe.