AUDI / McCann

Client: McCann

Brand: Audi

This Audi advertisement unfolds at night, beginning with a fox casually passing by a TV shop window. The fox notices a television screen displaying a car speeding towards it. As the car on the screen approaches closer, the TV screen suddenly propels forward, breaking through the glass window of the shop. The car bursts out into the real world, driving off down the street while the image of the car remains visible on the TV screen. This striking and imaginative visual effect blurs the boundaries between the on-screen action and reality, creating a captivating and memorable moment that highlights Audi’s dynamic and innovative spirit.